Vibrancy, Culture and Experience
Introduction
Adding fun and appeal for workers, visitors and residents with enlivening experiences, exciting events and an array of activities.
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Our outdoor events and activities enhance the vibrancy of the area for the Baker Street and Marylebone community, ensuring it is an exciting place to work, live and visit. The recent launch of our Cultural Strategy will guide our programmes to both celebrate and strengthen the area’s identity and offer as well as future cultural activation.
We continued to animate the area with highlights including a record-breaking Summer in the Square, regular food markets, and seasonal Christmas light displays. An Art in Marylebone and Marble Arch campaign, delivered in partnership with Marble Arch BID and Portman Marylebone, was a celebration of galleries and art spaces in the area.
We also continued to work closely with developers and landowners to support construction and redevelopment activity, helping to minimise disruption and keep businesses and the wider community informed about future plans. We shared information on major developments and construction activity through a dedicated development webpage, supported by regular updates in our newsletters, helping businesses stay informed about works.
Objectives:
- To deliver a programme of regular, successful and growing outdoor events and pop-ups
- To strengthen cultural activity and identity
- To create an attractive, expanding and well-received Christmas lights display
- To ensure our events and activations are sustainable and inclusive
- To provide more ways for members to get involved in our events
- To encourage area exploration and familiarisation to attract and retain footfall
- To mitigate impact of redevelopment and construction
Delivery Highlights:
- 17k+ Attendees at Summer in the Square
- 120+ Street food pop-ups at Marylebone Station and George’s Pocket Park
- 20+ Fortnightly food markets at 55 Baker Street
- 5 Christmas lighting schemes across the area
- New Art in Marylebone and Marble Arch launched
Plans for 2026-2027
✦ Seek to deliver additional cultural activations and promotional campaigns, as part of the Cultural Strategy roll-out, including potential use of hoardings and other physical spaces in the public realm.
✦ Deliver an art gallery-focused walking tour in the autumn.