Annual Report 2025–2026

Introduction

A welcome from Chief Executive, Penny Alexander

2025 – 2026 was another busy and rewarding year for Baker Street Quarter Partnership, working alongside our members and partners to support a thriving Marylebone. Our role as a trusted source of local information and as a collective voice for our members remains as important as ever, particularly as the area continues to evolve.

We continue to act as a conduit between local businesses and investors and the local Council, residents and decision makers to help ensure that investment and change deliver benefits for the Marylebone community. Throughout the year, we have represented our members’ views in local planning discussions as well as regarding local proposals – notably regarding Oxford Street, planned cycle routes and e-bike parking locations. We have continued to keep businesses informed about new developments, supporting collaboration and working to minimise the impact of construction activity. We are delighted to see continued investment across the area and to welcome the first of several major developments planned for Baker Street, Loxton Walk.

Although Marylebone remains a comparatively low-crime area, safety and security continue to be key priorities for our members and for us. Through our collective advocacy, we called for an increased police resources in the area and continue to use evidence gathered by our Street Team to work closely with the Police and Westminster City Council in addressing local issues and targeting crime hotspots.

We succeeded in securing additional funding to support improvements across the area – for new planters, the beautification of the disused toilet blocks on Marylebone Road, additional security patrols, Great Central Street improvements feasibility studies, and art and charity displays at Marylebone Station. We were especially proud that these displays received the ‘Project of the Year’ award at the Chiltern Railways Community Awards.

In 2025, we published our first Cultural Strategy, which will guide our programmes to celebrate, enhance and activate the area’s rich cultural offer. The strategy launched alongside a programme of Art in Marylebone and Marble Arch, while Summer in the Square attracted record attendance.

Our first Social Impact Report provided member businesses the opportunity to better reflect our collective impact within their own ESG reporting. Our Smarter Giving initiative remains one of our most valued member services, and we were proud to receive the Volunteer Partner Award from the University of Westminster in recognition of our contribution to its employability and enterprise programmes.

Sustainability remains core to our project delivery. Key achievements last year included launching the area as a Refill destination and securing funding through the Westminster Climate Fund to help charities and SMEs improve the sustainability of their premises. We were also delighted to be recognised with several accreditations – Green Mark Level 1, Great Places to Work, Good Work Standard, Living Wage Employer, and Mindful Employer.

The numbers

2025–2026 at a glance

Greener Marylebone:

  • 1,300+ Tonnes waste recycled
  • 70% Recycling rate through Smarter Recycling
  • 45 Planters installed & maintained

Promoting Marylebone:

  • 17k+ Summer in the Square attendees
  • 12m Audience for press coverage
  • 20k+ Instagram followers

Community:

  • 700+ Students supported
  • 1,000+ Volunteer hours
  • £30k+ Donated to charities

Cleaner & Safer Streets:

  • 2,000+ Anti-social behaviour reports submitted
  • 30+ Joint patrols with Police & Council
  • 4,000 Public space cleaned

Member Benefits & Support

  • 250+ free training + wellbeing courses for members
  • 90+% Member businesses receiving regular communications
  • New Welcome to Marylebone induction materials for new workers in the area

Our Vision

A progressive, compelling and connected place for your people, your business and for everyone

Our Commitments

  • To ensure the environment is forward thinking, exceptional and vibrant whilst always being resilient, clean and safe that is attractive to workers, new talent, visitors and customers.

  • Baker Street Quarter team members in navy T-shirts at an outdoor community event

    To nurture a connected and caring community facilitating social and environmental impact and wellbeing whilst contributing to the delivery of businesses’ sustainability and ESG objectives.

  • Speakers on a panel in front of a presentation screen at a member event

    To promote, support and represent the area and our business ensuring the future vitality of the area, providing tailored support and advocacy for our business and for Marylebone.

Financial Overview

Our financial investment reflects the priorities of our members and the wider Baker Street and Marylebone community. In 2025–26, we generated £1.7m in total income and this funding enabled us to invest across our core pillars, from maintaining a clean, safe and resilient district to supporting culture, wellbeing, sustainability and a high-quality environment.

Income
BID levy income £1.2m
Voluntary contributions and other income £470k
Total Income: £1.67m
Investment
Progressive & High-Quality Environment £115k
Clean, Safe & Resilient £480k
Environmental & Social Impact £168k
Member Communications & Wellbeing £140k
Vibrancy, Culture & Experience £312k
Promoted, Supported & Represented £233k
Total Invested: £1.45m

Accreditations & Accolades

Our commitment to creating a thriving, sustainable and inclusive district continues to be recognised through a range of accreditations, partnerships and awards. From our work supporting a greener Baker Street and championing good employment practices, to recognition for our community and volunteering initiatives, these achievements reflect the collective effort of our team, members and partners.

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