Connected and Caring: Environmental and Social Impact and Member Communications and Wellbeing

Promoting social value and environmental impact and supporting businesses’ sustainability and ESG ambitions.

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Our environmental and social impact programmes work to support both our member businesses’ environmental ambitions and a sustainable experience for all. We continued to deliver against our Sustainability Strategy, strengthening collaboration with members, partners and city-wide policy leads. The Strategy is overseen by our Sustainability Steering Group.

Our environmental activities support our member businesses in reducing their environmental impact through the provision of our Smarter Recycling service, sustainability training, practical online resources, and initiatives including Westminster’s Sustainable City Charter and Refill. In 2025, we delivered additional support to SMEs and charities to improve the sustainability of their premises through funding secured from Westminster City Council’s Climate Fund.

Our Smarter Giving programme facilitates connections between businesses and local charities, schools and community groups, with a focus on the Church Street area just north of Marylebone Station, through volunteering, donations, education and employment initiatives, helping to deliver meaningful social impact. During the year we published our first Social Impact Report, celebrated award-winning community partnerships, and continued to provide practical support and promotional opportunities for local charities.

✦ Explore further environmental accreditation including alignment with the UN Sustainability Goals.

✦ Explore publishing an Environmental Impact report to showcase the positive impact of projects for members to use in their own sustainability and ESG reporting.

✦ Trial the sale of reusable food containers at food markets and Summer in the Square.

✦ Work with and promote established mentoring programmes to our members as well as working with local employment organisations.

Promoting a sense of community and wellbeing while ensuring local workers make the most of all that is on offer through BakerStreetQ.

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We serve as a central information hub for local businesses and their employees to ensure that they are informed about our projects and services, and that they feel part of the wider Baker Street and Marylebone community. We continued to strengthen connections across the business community through regular communications, networking opportunities and initiatives that help employees engage with the area.

Our events programme brought together businesses and stakeholders to share ideas, build relationships and explore opportunities for collaboration, while our Training & Wellbeing Hub continued to provide accessible learning and development opportunities, free of charge to employees of our members.

We also focused on welcoming new employees and increasing awareness of Baker Street Quarter Partnership through pop-up welcome events, enhanced digital communications and new induction materials. This has been particularly important as new developments brought in new businesses and employees to the area, helping them to understand the benefits and services on offer, and to connect and feel part of the business and wider Marylebone community from the outset.

✦ Continue to expand our use of digital screens across the area with a schedule of interesting and relevant content to local employees.

✦ Encourage the sharing of our content throughout member businesses using incentives such as polls and competitions.

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