Promoted, Supported, Represented: Area Promotion and Advocating for Marylebone

Ensuring the charms of Marylebone and its businesses are well known, appealing to local workers and drawing in visitors to sustain the vitality of the area.

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Our Make It Marylebone brand is aimed at consumers, including those who live and work locally, as well as visitors to the area. It showcases Marylebone’s retail and hospitality offer alongside upcoming events, promotions and special offers, encouraging people to spend more time in and enjoy the area. The initiative also plays an important role in supporting local workers, particularly those new to the area, by helping them discover what is on their doorstep and making the most of their time in Marylebone. In doing so, it supports businesses’ efforts to encourage employees into the office, while helping businesses attract and retain staff by promoting the benefits of working in the area.

We continued to grow the reach and impact of Make It Marylebone, promoting the area’s retail, hospitality and visitor offer through digital channels, campaigns and partnerships. Increased engagement across social media, newsletters and the website helped showcase local businesses, offers and events to a growing audience, while seasonal campaigns and media activity further raised the profile of the area.

We also worked closely with local businesses to create promotional opportunities, encourage participation in area initiatives and increase awareness among workers, visitors and new audiences.

✦ Deliver a rolling programme of cultural campaigns and promotions aligned to the Cultural Strategy, including seasonal content, event-led campaigns and curated cultural roundups.

✦ Deliver a Loxton Walk launch campaign partnering with Derwent London and The Portman Estate.

Providing tailored support and advocating for our businesses and for Marylebone.

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We continue to act as a recognised and coordinated voice for local businesses and the wider area as well as ensuring member businesses are informed on local plans and issues.

We represented the interests of local businesses by providing informed input on key area issues, maintaining strong relationships with Council, Police, transport and community partners, and working to ensure local priorities were reflected in discussions and decision-making. Close liaison with businesses and the wider community, alongside evidence collated by our Operations and Street Teams, helped inform responses on policy, planning and operational matters.

Our One Stop Shop service continues to act as a first port of call for local businesses to report on-street issues including graffiti, spillages, fly tipping and broken street furniture, or log queries on topics such as meeting and event venues, or where to donate unwanted equipment. We use our local connections and contacts to answer and address them.

In 2025, we strengthened engagement with the wider community through our new communications, including our Community Newsletter, and our annual survey, providing opportunities for residents, workers and businesses to share feedback and better understand our work across the area.

✦ Create a new ‘About BakerStreetQ’ information film to share with the wider community.

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